With frequent updates from Google and other search engines, the need for optimized content has increased, and so has the search engine’s ability to catch the trending query and enhance the search result. The recent update on Google calls our attention towards the latest SEO trends for 2019:
Voice search uses the audio technology and speech recognition technology to grasp what a user is saying.
As the recent study of Google trends reported, the voice search ability has taken a significant percentage of all the searches made across the world on Google. This mainly happened due to the integration of artificial assistants like Apple, Siri, Google Assistant, Alexa, and Bixby. All of these voice assistants help the users with various queries that are made through speech, and not after typing the question down for search results. Since the voice search has conversational tone, try to curate content around that only. It should match the tone of the people, but most important things is to have an informal tone.
Content in Video Format
Today, video content has become a common thing, and its user base is only growing. Since Google has already announced that content in video format is the fastest growing trend in the year 2018 and 2019, and they are going to invest heavily to enhance the overall response rate, and increase the accuracy of both content detection and search results displayed on the web. As more and more people prefer watching video over reading articles, the website owners and online businesses are also waking up to the importance of video content.
Mobile First Indexing
Tech Giants are investing heavily in mobile-first indexing technology since it has immense potential for growth in the future. With evolving technologies, the companies are adopting means to reduce the error rate with mobile optimization and working towards enhancing the user experience with mobile first index.
As a digital marketer, the online businesses and companies relying on visibility over the internet should start appreciating the importance of this new SEO trends. This will help them avoid falling by the wayside in the future if your business needs to implement an SEO strategy for better target reach, its high time to incorporate the voice search features. This will not only capitalize on the total number of people using voice technology but also assure more growth and visibility to your business.
With great user experience, the online businesses and websites become capable of providing the users a good experience. Once they offer the users what they are looking for, the traffic to their site and landing page increases. The users today are hungry for faster response to their search queries. They need faster answers, more relevant solutions, and better accuracy. If you have experimented enough with search engine optimization with specific keywords, and you want to add more traffic to your online business, it’s high time you leverage the user experience through mobile optimization and by creating technically flawless websites.
Informative content with Long-Tail Keywords
If you want to leverage the maximum benefit of voice search technology, our first advice would be to post informative and relevant content to your website. Give users what they need. Crappy content is the last thing they want. In your content, use long-Tail Keywords. With the changes in Google algorithm and frequent updates by the search engine, the short-tail keywords seem to have diminished importance.
Hence, it’s where the long-tail keywords found their importance. The conversational search is likely to decrease the prominence of short-tail keywords and increase the prominence of long-tail keywords. So, businesses should focus on such keywords to increase the visibility and the chance for the landing page to get a higher rank on the result pages.
Create Content with an intent to answer the FAQs
With conversational search engine optimisation, the frequently asked questions should be given more importance. The content must prioritise answering the sentences that start with who, what, how, where, when, whom, and what. The FAQs must be conversational since that way the results which will appear on the results pages will answer the questions directly.
In a Nut Shell
In conclusion, it’s smart to leverage the trending SEO services. With frequent updates from Google and other search engines, the need for optimized content has increased, and so has the search engine’s ability to catch the trending query and enhance the search result. The recent update on Google calls our attention towards the latest SEO trends for 2019